NEW Awapuhi Wild Ginger

Awapuhi ginger plant is native to Hawaii and its juice has long been used by locals as a moisturizer for skin and hair. In 1983, Paul Mitchell and John Paul DeJoria purchased an awapuhi farm there, which now uses sustainable practices to produce all the awapuhi for the new product line. In a combination of tradition and technology, the awapuhi roots are harvested by hand, dried in a solar dehydration shed and carefully extracted for the lipid-rich nutrients which form the basis of the Awapuhi Wild Ginger product line.

"Our guests are LOVING this collection of new products and its amazing powers of repair and hydration. These products are sulfate-free, which make them better for your hair, but still produce a rich creamy lather with a delicious ginger scent. Our guests know high end luxury when they see it, and our stylists have fallen in love with its amazing results. Awapuhi Wild Ginger is a winner all round."

7 NEW luxury products. Including a sulphate free Moisturising Lather Shampoo and Keratin Cream Rinse, an Insensive Keratin Treatment, a dry Styling Treatment Oil, Texturising Sea Spay, Shine Spray and Finishing Spray.

Repair years of damage with the Awapuhi Wild Ginger KeraTriplex Treatment. ...Considered the “spine” of the hair shaft, keratin protein is a vital element in strong, healthy hair. Awapuhi Wild Gingers exclusive KeraTriplex blend is derived from New Zealand sheep’s wool, making it virtually identical to the protein found in human hair. Raised on green pastures without chemicals or antibiotics, the sheep are never harmed during the shearing process. The fleece is specially treated to maintain its reparative properties, creating the most potent blend of keratin proteins in hair care today.

KeraTriplex Keratin Treatment, £30

Course of 4 available to purchase for £90.

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Images courtesy of John Paul Mitchell Systems® www.paul-mitchell.co.uk